» Insurance market’s potential in the state of São Paulo

Insurance market’s potential in the state of São Paulo

Author : Kaizô Beltrão, Sonoe Sugahara, João Luís de Oliveira, Fernanda Paes Leme, Simone Figueiredo


Insurance market’s potential in the state of São Paulo

This study gathers statistical  socioeconomic information on São Paulo and outlines a detailed profile on income, age and consumer good of the region, identifying niches and purchasing potential of products such as the microinsurance and the popular insurance.